House of Cannon Media Release
Launched in 2013, House of Cannon was born out of a love of textiles, travel and discovery. The idea of combining inspirational images from around the world with striking silhouettes and natural fabrics was an instinctive evolution for designer and intrepid traveller Annie Cannon-Brookes.
The Sydney - based label is quickly carving a niche for itself within the global fashion market with its tran-seasonal silhouettes, signature digital prints and use of bold colour. The label focuses on storytelling through the use of custom designed prints, with creative director Annie Cannon-Brookes being drawn to the wild, wonderful and unexpected when designing each collection.
With an attraction to exploring unconventional thought-provoking ideas through graphic prints; House of Cannon’s ethos revolves around creating pieces that get a conversation started between the wearer and the observer.
This year House of Cannon has been chosen as one of the 6 esteemed designers to be showcased in the St.George New Generation show at Mercedes-Benz Fashion Week Australia on April 16th, launching the brand onto the international stage, starting a conversation between a global audience.
Annie Cannon-Brookes launched the brand in 2013 after a love affair with travel inspired her to embark on her own fashion journey. Since its inception she has been committed to creating unmistakable silhouettes in an endless array of digital prints inspired by different cities around the globe.
Earning her credentials from the French design school Esmond, Annie then worked for a handful of Sydney designers, whilst travelling extensively. She came to appreciate how varied and stimulating each city was, always offering a new experience, which became the foundation for her own label, House of Cannon. Two years later she remains committed to sharing that passion with her customers.
Although still in its infancy, House of Cannon holds its own alongside some of the more established Australian labels. The brand has received coverage on the cover of Cleo and inside the pages of influential outlets such as the Elle, Herald Sun, Shop Til You Drop, The Sunday Mail, and Pages Online. The label has also become the favorite of a number of key social media influences such as Parisian blogger Giorgiana Boboc from www.vintage-traffic.com who regularly features the label on her blog.
Featured on Pages Digital as an innovative debut designer re-invigorating digital print fashion houses.
Continuing to create buzz through The Fashion Spot as a designer to watch for their third collection Halcyon Hong Kong.
For their most recent show - Daydreaming Detroit, Vogue Italia nominated House of Cannon as one of their top 3 talents of the MBFWA lineup.
In Sept 2014 House of Cannon was asked to take part in the Harpers Bazaar runway show as part of the 30 Days of Fashion festival in Sydney.
For S/S15 the brand was selected as one of the 6 emerging designers to be showcased in the prestigious St George New Generation Show in MBFWA.
“GM of Marketing, Customer Experience & Mortgage Broking at St.George Martine Jager says ... These are small businesses that require the right kind of support and encouragement to grow. They are designers who have proven to be not just talented, but incredibly dedicated. Jager adds that this season’s talent have been selected for their strong design aesthetic, artistic creativity and unique product offering.”
In September 2015, House of Cannon was showcased at NYFW S/S16 as one of 3 finalists of the Gen Art Fresh Faces in Fashion competition, held at Pier 59 studios. WWD billed the show in the top 25 shows of the week.